Drivers heading south from Hayward reach our store at 5601 Cushing Parkway in about twenty minutes. Premier Subaru of Fremont keeps new sales, pre-owned sales, financing, service, and parts together in one place, and our Subaru showroom covers the entire current lineup: gas, hybrid, electric, and every Wilderness trim. A lot of our Hayward customers came here after getting tired of being handed off between departments somewhere closer. Sales is open Monday through Saturday until 7PM and Sundays until 6PM.
Ownership matters more than the sale here, and our programs reflect that. The Subaru Guaranteed Trade-In Program keeps a guaranteed value attached to your Subaru for as long as it stays in your driveway. Free first-year maintenance comes standard, something Hayward shoppers rarely find at other regional Subaru stores. After delivery, our Customer Relations Manager schedules a one-on-one session to go through the vehicle properly. The store also carries the Certified Subaru Eco-Friendly Retailer certification.
Larger households tend to start with the Ascent and its third row. Drivers who spend weekends on rougher ground gravitate to the Forester Wilderness, while Crosstrek, Outback, and Impreza handle everything in between. Electric shoppers have Solterra, Trailseeker, and Uncharted to compare in person. On the used side, the Subaru Certified Pre-Owned Program backs every certified unit we retail, which gives Hayward buyers factory coverage without buying new.
Trade value sets the tone for the whole deal, so getting a KBB Instant Cash Offer first saves everyone time. With that number in hand, our finance center can put together options and let you begin the finance process online before driving down. We go through leasing and purchasing side by side instead of steering you toward one. Subaru Added Security Plans are on the table for owners who want protection well past the factory term.
Every repair order here goes to Subaru Certified Technicians working with genuine parts and factory tooling, covering oil and fluid changes, tire rotations, brake service, transmission work, and diagnostics. A free multi-point inspection is included, and shuttle service is available if you need to get back to Hayward mid-appointment. Walk-in maintenance runs through Subaru Express Service with no appointment needed. Larger repairs go on the schedule through online service booking, weekdays and Saturdays from 7:30AM.
Hayward has called itself the Heart of the Bay for good reason, sitting almost exactly midway along the East Bay shoreline. The city took its name from William Hayward, who opened a hotel here in the 1850s, and incorporated in 1876. Cal State East Bay looks down from the hills above downtown, the Japanese Gardens have been a quiet fixture since 1980, and the shoreline regional park stretches along the western edge. Between students, tradespeople, and commuters, drivers here need vehicles that simply keep working.
